Halton’s tourism market is growing.
According to a tourism update (131KB) presented to Regional Council in 2010:
- 3.1 million tourists came to Halton Region in 2008
- the $287.2 million spent by these visitors generated about $123.7 million in direct economic activity (GDP) in Halton
- about 2,400 direct jobs in Halton were generated as a result of visitor spending here
- visitor spending in Halton generates $131.1 million in taxes (direct, indirect, and induced) province-wide, including $4.2 million at the municipal level.
Tourism can make a strong contribution to community building and quality of life in Halton, so it makes good sense to use all of the tools at our disposal, including social media, to promote Halton’s tourism assets.
That’s why Halton Region’s Economic Development Division has just launched a tourism marketing campaign that features a number of new ways to spread the word about all there is to see and do in Halton. Social media platforms Facebook and Twitter are key components in the campaign.
The new tools will:
- promote upcoming festivals and events
- share interesting facts and useful travel tips
- allow visitors to share their own Halton travel tips, stories, photos and videos.
The campaign follows on the work started by the Halton Tourism Advisory Committee (2008-2011) which was instrumental in launching a number of tourism initiatives including a new tourism portal called “Discovering Halton” on our website at www.halton.ca/tourism.
Halton offers countless opportunities for entertainment, recreation, education, relaxation and fun including:
- Arts, Culture and Heritage
- A beautiful waterfront
- Eco and Adventure Tourism
- Farmers’ Markets
- And much, much more!
Whether you are planning a staycation, looking for ways to keep out-of-town guests entertained, or just want to help promote our wonderful community, I invite you to discover and share Halton on Facebook and Twitter. Visit Halton Tourism on Facebook or Twitter and tell us your favorite summer spot in Halton. Post a photo if you have one.
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